How to stop tracking on a Hisense TV

TL;DR

• Difficulty: 3/5
• Time estimate: about 10 minutes for the Hisense layer, plus the time in the linked operating system guide

Hisense sells TVs running several different systems, including VIDAA, Google TV, Roku TV, Fire TV, and XClass TV. Which steps apply to you depends on which system your set runs. The Hisense-specific piece is a service called EV Service, covered first, and it only applies on sets that include it. After that, most Hisense owners finish the job in their operating system's guide. One exception: there are no verified steps for XClass TV in this guide, and no sibling guide covers XClass, so XClass owners cannot complete the job here.

Step-by-step

1. Check EV Service (the Hisense layer, on sets that include it)

EV Service, short for Enhanced Viewing Service, is the name Hisense uses in its legal documents. On the TV itself, the control is labeled Enhanced Viewing. Not every Hisense set or region includes it. Per Hisense-USA's own compliance notice dated March 1, 2025, and the VIDAA OS privacy policy, EV Service is opt-in: it runs only if it was agreed to, during initial setup or later in the TV's Settings menu, and you can enable all, some, or none of its features. The VIDAA OS privacy policy says EV Service uses automatic content recognition (ACR) technology and adjusts picture and sound quality based on what is playing. Agreements made during setup are easy to click past, so check the current state:

1. Open Settings, then System.
2. Open Advanced Settings. On Google TV and Android models, this level is called Advanced System.
3. Open Enhanced Viewing.
4. Turn Enhanced Viewing off, or turn off its Automatic Content Recognition sub-toggle.

Withdrawing an agreement is a setup-time matter; the day-to-day control is the Enhanced Viewing toggle above.

2. VIDAA sets: turn off Automatic Content Recognition

Hisense's manuals route the ACR control through Enhanced Viewing on VIDAA sets:

1. Open Settings.
2. Go to System.
3. Go to Advanced Settings.
4. Open Enhanced Viewing.
5. Turn Automatic Content Recognition off.

Hisense's current terms describe a shorter route on newer software: from the Home screen, Settings, then System, then Automatic Content Recognition directly, with no Advanced Settings or Enhanced Viewing level in between. Menu layouts vary by model and software version, so if one route is not there, try the other.

While you are in settings, reset the advertising ID. Under Hisense's current terms: open Settings, then Support, then Disclaimer and Privacy, and use Reset Advertising ID. Older Hisense-USA wording, from its 2018-era policy, listed Reset Advertising ID directly under Support, with no Disclaimer and Privacy level.

3. Google TV, Roku TV, and Fire TV sets: use the operating system guide

If your Hisense runs one of these systems, the main tracking controls are in that system's settings, not a Hisense menu:

• Google TV: Google TV tracking guide
• Roku TV: Roku TV tracking guide
• Fire TV: Fire TV tracking guide

On sets that include EV Service, still do step 1 above. It is a Hisense layer that can sit on top of the operating system.

4. XClass TV sets

No sibling guide covers XClass TV, and there are no verified tracking steps for XClass TV sets, so none are printed here. To confirm what your set runs, check the label on the back of the TV or the system information screen in Settings, usually under About or Support. Then check the TV's own privacy and user agreements screens for anything mentioning viewing information, content recognition, or Enhanced Viewing.

Traps to expect

• Opt-in does not mean you opted out. EV Service being opt-in only means it needed an agreement at some point. Setup screens collect a lot of agreements at once. Verify the current state in the Enhanced Viewing settings instead of assuming.
• One system, one guide. A VIDAA path will not appear on a Roku TV Hisense, and the reverse is also true. If a menu in this guide is missing on your set, you are probably on a different system than that section assumes.
• The advertising ID reset moved. Under Hisense's current terms it sits under Support, then Disclaimer and Privacy. The older 2018-era wording put it directly under Support, so either location is worth checking.

What you lose

• Turning off Enhanced Viewing can change picture and sound enhancements. The VIDAA OS privacy policy and Hisense's Android TV privacy policy both say the service adjusts picture and sound quality, so if the picture looks different afterward, that is the likely reason, and it is a quality tradeoff, not a fault.
• Turning off content recognition and resetting the advertising ID reduces ad personalization. The reset only clears the old ID; the TV can start building a new profile under a fresh ID afterward.
• Honest limits: these steps cover tracking by the TV itself. Apps on the TV keep tracking you inside the apps under their own policies, and no setting makes a connected TV fully private.

After / re-check

• After a major software update, recheck the Enhanced Viewing toggle and the content recognition toggle. Updates are when settings like these are most worth a second look.
• If you factory reset the TV, setup will ask for agreements again. Read the EV Service prompt before agreeing.

The legal backdrop

On December 15, 2025, the Texas Attorney General sued Hisense over automatic content recognition in its TVs. On December 17, 2025, a court issued a temporary restraining order barring Hisense from collecting, using, selling, sharing, disclosing, or transferring ACR data about Texans while the case is pending. That order covers Texas. Everyone else still has to use the settings above.

Last verified: October 26, 2026

Sources:

• Texas Attorney General: court order stopping Hisense ACR data collection (December 17, 2025)
• VIDAA OS privacy policy: EV Service and automatic content recognition
• Hisense Android OS privacy policy
• Hisense-USA data protection policy)