Prime Video plans & pricing
2 plans, from $8.99/mo. Verified September 25, 2026. Price history.
TL;DR
- 2 plans, from $8.99/mo
- Annual billing: not offered
- Cheapest way to watch: Prime Video (With Ads) at $8.99/mo
Plans compared
| Plan | Monthly | Annual | Ads | Resolution | Streams | Downloads | Notes |
|---|---|---|---|---|---|---|---|
| Prime Video (With Ads) | $8.99/mo | Not offered | Yes | HD / HDR + Dolby Vision | 4 | Yes (50 titles) | Standalone. No Prime membership needed. |
| Prime Video Ultra (Ad-Free) | $13.98/mo | Not offered | No | 4K UHD + Dolby Atmos | 5 | Yes (100 titles) | $8.99 base plus the $4.99/mo Ultra add-on. Prime annual members can pay $45.99/yr for Ultra instead. |
Which plan should you pick?
- The $8.99/mo standalone plan is the cheapest way to get Prime Video without a full Prime membership.
- Ultra at $13.98/mo ($4.99 on top of the base) is the only way to get 4K UHD and Dolby Atmos. It also raises you to five streams and 100 downloads.
- If you already pay for Prime ($14.99/mo or $139/yr), Prime Video is included. Only add Ultra if you want ad-free 4K.
Bundles & add-ons
- Amazon Prime membership ($14.99/mo or $139/yr): Prime Video with ads plus shipping, Prime Music, and other Prime benefits.
- Prime Video add-on channels (varies): Starz, Max, Paramount+, and others can be added inside Prime Video for extra monthly fees.
Switching plans
Manage the standalone subscription or the Ultra add-on from Account & Settings on the Prime Video site.
Thinking of leaving instead? How to cancel Prime Video, step by step.
Last verified: September 25, 2026 (signed-out check of official pricing pages; prices can change and vary by region).
Sources:
- TheWrap: Prime Video hikes ad-free fee to $5/mo, rebrands as Ultra (Mar 2026)
- Gizmodo: Amazon jacking up the price on Prime Video without ads (Mar 2026)
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