How to cancel Prime Video

Last verified (cancel steps): September 17, 2026.

To cancel standalone Prime Video, sign in at primevideo.com, open your profile icon, choose Account and Settings, open the Your Account tab, then click End Subscription. It takes about two minutes. After the $2.5 billion FTC settlement in September 2025, Amazon had to simplify the flow, so the old multi-screen maze is mostly gone.

TL;DR

Difficulty: 2/5 (down from a historic 5/5)
Time estimate: 2 minutes

Step-by-step

First, figure out which thing you're canceling. Standalone Prime Video and full Amazon Prime are different subscriptions with different flows. Confusing them is the #1 trap.

For standalone Prime Video ($8.99/mo with ads, or $13.98/mo with the Prime Video Ultra add-on):

Go to primevideo.com on a web browser and log in.
Click your profile icon, then Account & Settings.
Open the Your Account tab.
Click End Subscription and follow the prompts.
Alternate route (same result): amazon.com → Your Memberships & Subscriptions → find Prime Video → Manage Subscription → Cancel Subscription under Advanced Controls.

For full Amazon Prime (which includes Video):

Go to amazon.com, hover Account & Lists, click Prime Membership.
Click Manage Membership, then End membership (or End Membership and Benefits).
Click Continue to cancel past the benefits recap.
On the final screen, click End On [date] to keep benefits until the billing period ends.

App differences: You cannot cancel inside the Prime Video mobile or TV apps. Use a browser. But full Prime members CAN cancel in the Amazon shopping app (Your Account → Prime Membership → Manage membership → End membership). If you subscribed through Apple, Google Play, or Roku, cancel through them, not Amazon.

Traps to expect

The legendary "Iliad" maze is mostly dead. After the $2.5B FTC settlement in September 2025, Amazon was forced to simplify the flow. Post-settlement guides (June 2026) describe a two-step confirm, down from the old five-click gauntlet.

Still watch for:

"Remind me later" is not canceling. It signs you up for a reminder email 3 days before renewal. If your goal is to stop paying, this option actively works against you. Skip it.
The benefits recap screens. Amazon will show you everything you'll lose, in full color, before every confirm button. Expected; keep clicking through.
Exact final-screen button copy varies by account. Expect the real cancellation button to be visually quieter than the "keep" options.

Retention offers

Pause membership: Pauses billing and benefits; you resume manually later. Eligibility, per Amazon's own help page: a full Prime membership on a monthly plan can pause for 1 month with auto-resume, or up to 1 year if you resume manually; annual plans can pause up to 1 year. Prime Video-only, Student, Business, trial, and third-party-billed memberships cannot pause at all. Verdict for rotation users: rarely better than canceling outright. Canceling is cleaner and resubscribing takes seconds.
Prime Access / student plans: 50% off if you qualify (EBT/Medicaid/student). Verdict for rotation users: irrelevant if the goal is zero spend this month; worth knowing if you ever want a cheap long-term hold.
Targeted discount or free month: sometimes offered on the final screens. Verdict for rotation users: take a free month if offered, but set your own reminder to cancel before it converts. Do not trust "Remind me later" to do it.

See what Prime Video costs now →

After you cancel

You keep full access until the end of the current billing period. The final screen shows the exact expiration date. Verify it stuck: check for Amazon's confirmation email, or revisit the membership page, which will now show an end date instead of a renewal date. Full refunds are possible only if you haven't used any benefits since the last charge.

See what Prime Video costs now →

Coming back

Log in to the same Amazon account and resubscribe. Watchlist, purchase history, and viewing progress are tied to the account and persist through cancellation.

Quick answers

Straight answers to the questions people actually ask.

How much is Prime Video now, and what happens after I cancel?

Standalone Prime Video costs $8.99/month with ads, and full Amazon Prime is $14.99/month, price verified October 14, 2026. After you cancel, you keep full access until the end of the billing period, and the final screen shows the exact expiration date. The step-by-step above covers the cancel itself.